![]() Bader said the chain wanted to make sure its vendors had enough employees to ensure that franchisees weren't left in a lurch.īut the chain wasn't concerned about customers staying home. A nationwide labor crunch exacerbated supply chain issues, so Dairy Queen opted to postpone the launch, which was originally slated for late fall in 2021. In total, nearly 100 locations were involved, making it the largest test for the chain in more than two decades. Restaurants in the Canadian provinces of Ontario and Alberta were also included in the test. For almost 10 months, Dairy Queen tested the new menu items in Birmingham, Alabama Sioux Falls, South Dakota and South Bend, Indiana. Then the chain put the Stackburgers to the test. "We were proud of our burgers, but we knew that we could do better with them," Bader said. The chain revamped its chicken strip offerings first before it tackled burgers. The company knew that it couldn't "be everything to everyone," so it tried to figure out what its customers wanted, according to Bader.ĭairy Queen landed on two foods: chicken strips and burgers. International Dairy Queen CEO Troy Bader said in an interview that the chain started looking at its menu critically nearly five years ago, around the time that he took the reins of the company. The official launch on Tuesday is a long time coming. Last year, Dairy Queen's annual revenue rose 18% to $224.7 million, according to franchise disclosure documents. With a net income of $84.3 million in 2021, the fast-food chain is a relatively small component of Buffett's empire, which reported net income attributable to shareholders of $89.8 billion for last year. Warren Buffett's holding company Berkshire Hathaway has owned Dairy Queen for 25 years. ![]() Panera Bread has been pushing for more dinner orders by adding items such as flatbread pizza to its menu, while Dine Brands' IHOP made waves several years ago by briefly changing its name to IHOB to promote its burgers. The Stackburger line is also launching in Canada.ĭairy Queen is far from the only restaurant chain to widen its offerings to attract more customers. The burgers will be a permanent addition to menus at the company's DQ Grill & Chill locations, which account for 72% of Dairy Queen's more than 4,300 U.S. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Prices above from the DQ location closest to us in Salt Lake City, Utah.Best Debt Consolidation Loans for Bad Credit The new burgers are offered as “one-third pound doubles and one-half pound triples, each cheeseburger is made with 100-percent seasoned real beef and served on a soft and toasted bun with a wide array of delicious toppings.” Original Cheeseburger with melted Sharp American, pickles, ketchup and mustard, $3.69.Two Cheese Deluxe with melted Sharp American and White Cheddar, tomato, onion, lettuce, pickles, ketchup and mayo, $4.19.Bacon Two Cheese Deluxe with melted Sharp American and White Cheddar, thick-cut Applewood smoked bacon, tomato, onion, lettuce, pickles, ketchup and mayo, $4.99.Steak Sauce, creamy peppercorn sauce, thick-cut Applewood smoked bacon, melted Sharp American and onion rings, $5.79 FlameThrower with fiery FlameThrower sauce, melted Pepper Jack, jalapeno bacon, tomato and lettuce, $5.29. ![]() March sees a new menu of Signature Stackburgers unfurled, which includes the following five sandwiches: This month see’s the biggest overhaul of the Dairy Queen in almost two decades according to information released from DQ this month. ![]()
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